I’m Joana — a quiet, reflective woman who has lived through many transitions: building a career in demanding corporate environments, moving across countries, recovering from illness, and navigating the inner shifts of midlife.
Some of these changes I chose. Others arrived unexpectedly. All of them shaped me.

I grew up surrounded by strong women — expressive, lively, present.
I was the quieter one, the observer. The one who listened deeply.
That quietness became my way of understanding the world, and later, my way of supporting others.

For many years, I adapted to environments that required a more masculine energy — fast, structured, constantly performing. I learned a lot, but I also moved further away from myself.
My path has been one of returning:
to softness,
to intuition,
to a calmer feminine wisdom that had always been there.

These experiences — chosen and unchosen — are the roots of Luzia.

Today, I accompany women through their own transitions: career changes, health recovery, relocation, perimenopause or menopause shifts, or simply moments when life asks for reflection and a new beginning.

My approach is gentle and grounded.
We move slowly, honestly, and at your pace — creating space to listen inwardly, find clarity, and reconnect with the parts of yourself that may have been quiet for too long.

I don’t offer quick fixes.
I offer presence, steadiness, and real human experience.

If you’re in a moment of change — big or small — you don’t have to navigate it alone.
I’m here, with kindness and light.

Why I Created Luzia

“Luz” means light in Portuguese — a quiet link to my roots and to the women who shaped me.
Luzia is the light I returned to many times in my own life, and the one I now offer to others.

It’s a gentle space for women to pause, breathe, and begin again — in their own rhythm.