Meet Joana
I’m Joana — a 50-year-old woman who has lived through many forms of change.
Some changes I chose; others arrived without warning.
All of them shaped the way I support women today.
A Glimpse of Me
Languages
English · Portuguese · French · Spanish
Places I’ve called home
Portugal · Hong Kong · United Kingdom · Malta · Switzerland
My professional path
Over two decades in international corporate environments, supporting people and teams through change — across aviation, luxury service, technology, customer experience, and operations.
What shapes my approach
Leadership and people development · Cross-cultural transitions · Coaching and mentoring · Women’s wellbeing · Life transitions · Quiet resilience
What guides my work
The many transitions I’ve experienced — illness and recovery, moving across countries, midlife shifts — and the quiet strength that comes from listening inwardly and beginning again.
I’m Joana — shaped by many chapters, places, and transitions.
I grew up surrounded by strong, expressive women, while I was the quieter one — observing, listening, and holding space.
Over time, life led me into leadership roles, different cultures, and fast-paced environments.
For many years, I adapted to ways of working that moved me away from my natural rhythm — until I realised the importance of returning to a more grounded and authentic way of being.
My path has taken me through countries, careers, and moments of starting again.
I’ve lived through many of the transitions I now support — career changes, illness and recovery, relocation, and the quieter shifts that come with midlife.
Through these experiences, I’ve learned to meet change with more calm, clarity, and gentleness — and to find coherence between what we think, feel, and do.
This is why I created Luzia — a calm and grounded space where women can pause, reconnect with themselves, and move forward in a way that feels true to them.
If parts of my story resonate with yours, I would be glad to walk alongside you as you move into your next chapter.